Ado

**Ado** is a Japanese singer who became internationally recognised for her powerful voice and emotional interpretations of J-pop and rock. She was born in Tokyo in 2002 and began her career as an anonymous singer on platforms such as YouTube, where she quickly gained attention through her cover versions. In 2020, she achieved a breakthrough with her debut single *Usseewa* ("Annoying" or "Shut up" in German), which turned out to be a viral hit and dominated the Japanese music charts. The song reflects the rebellion and frustration of the young generation in Japan and is known for its expressive mix of aggressive and melodic elements.

Ado is known for her unique voice, which can switch effortlessly between powerful intensity and soft, soulful tones. Her music, often characterised by an experimental sound, mixes rock, pop and electronic elements and appeals to a wide audience. Her identity remains largely secret, which contributes to the mysterious aura surrounding her persona and puts the focus entirely on her music. With songs like *Gira Gira* and *Odo* she has developed her style further and shown that she is able to deal with both aggressive and poetic themes with depth.

Ado is celebrated as one of the most exciting new voices in the Japanese music business. Her music appeals particularly to young people who can identify with the often socially critical lyrics. Ado has made a name for herself through her innovation and willingness to push musical boundaries and is now recognised not only in Japan but also internationally.