Be:First

BE:FIRST is a Japanese boy group that has attracted a lot of attention in the J-pop scene due to its talented members and fresh approach. The group was formed in 2021 as part of the casting show THE FIRST which was founded by the Japanese artist and producer SKY-HI. BE:FIRST consists of seven members: Sota, Shunto, Manato, Ryuhei, Junon, Ryoki and Leo. Each of them brings unique skills and personalities to the band, resulting in a versatile and dynamic performance.

Her debut song "Gifted."released in November 2021, immediately conquered the Japanese charts and showed their versatility with a mixture of powerful vocals, dynamic rap parts and impressive choreography. The band combines J-pop with elements of hip-hop, R&B and EDM and has also gained international fans thanks to their modern and global orientation. BE:FIRST is often praised for their professionalism and impressive stage presence, which makes them a standout act in the Asian music scene.

Despite their still young career, BE:FIRST have already built up a strong fan base under the name "BESTY" is well known. With several successful singles and their first studio album, they have proven that they are not just a short-lived phenomenon, but have the potential to make a long-term impact on the J-pop scene. BE:FIRST epitomise talent, hard work and a willingness to push boundaries, and they are without doubt one of the most exciting new groups of their generation.